Local M∙A∙C artists from Toronto join over 1,400 M∙A∙C employees from
30 countries to extend the work of the M∙A∙C AIDS Fund
New York, December 1, 2010 –Today makeup artists from M∙A∙C Cosmetics in Toronto will put away their makeup kits and don red ribbons to participate in a company-wide volunteer effort to honor World AIDS Day. This initiative—part of a worldwide effort involving more than 1,400 M∙A∙C employees in 120 North American cities and 30 countries—is organized to demonstrate the company’s longstanding commitment to the global fight against HIV/AIDS and strengthens the artists’ relationship with the brand’s philanthropic foundation, the M∙A∙C AIDS Fund (MAF), and its many grantees.
M∙A∙C artists from Toronto will pitch in to help at Casey House for their annual Voices of Hope concert, and at Fife House to treat residents and clients to a spa day. Casey House, a specialty hospital with community programming including home care and outreach programs, is dedicated to ensuring that the HIV/AIDS community in Toronto is cared for, providing services wherever they are needed, including in clients’ homes, at clinics, or on board the mobile health bus. Since 1996, the M•A•C AIDS Fund has granted close to $1.54 million to Casey House.
Launched collaboratively with La Maison du Parc in Montréal and Dr. Peter AIDS Foundation in Vancouver (both grant recipients of the M•A•C AIDS Fund), “Voices of Hope / Voix D’Espoir” is Canada's national annual event marking World AIDS Day and raising awareness of the ongoing crisis of HIV/AIDS across Canada and internationally. M•A•C employees will be assisting at the Toronto concert, which will feature performances by pop a capella legends The Nylons and other musical talent.
On World AIDS Day at Fife House, volunteers from M•A•C Cosmetics will create ‘spa’ experiences at two of their residential programs, Sherbourne and Jarvis. The artists’ expertise in skin care and makeup artistry will be shared with residents of both programs in one-on-one consultations and demonstrations. Fife House operates three residences (programs) that offer 24-hour support through a network of qualified staff and volunteers. They offer transitional housing, homeless outreach programs and meal programming, all of which are supported through M•A•C AIDS Fund grants. Since 2000, the M•A•C AIDS Fund has donated close to $800,000 to Fife House.
“One of the main reasons I love working at M∙A∙C is because of VIVA GLAM and all the good work the M∙A∙C AIDS Fund does in the fight against HIV/AIDS. The experience of volunteering with my fellow artists on World AIDS Day is inspiring and a real way for me to give back,” says Jane McKay, M•A•C Senior Artist.
One hundred percent of the sales price of M∙A∙C’s VIVA GLAM Lipsticks and Lipglasses goes directly to the M∙A∙C AIDS Fund, benefiting grantees in more than 30 countries. To date, the company has donated more than $190 million to help those affected by HIV/AIDS.
“The fact that the lives of people living with HIV/AIDS are improved every time a makeup artist sells a VIVA GLAM product has always been a great source of pride at M∙A∙C,” said Nancy Mahon, Senior Vice President, M∙A∙C Cosmetics and Global Executive Director of the M∙A∙C AIDS Fund. “The M∙A∙C AIDS Fund is truly the heart and soul of our company—there is commitment to the cause at every level. Our deep tie to the Fund creates a great comradery and bond among our employees, which in turn contributes to the fact that M•A•C has a higher retention rate than other brands. It is wonderful to see the company unite time and again on such an important day and lend their time to support the global fight against HIV/AIDS.”
All over the globe, M∙A∙C employees are giving back in a variety of ways. In India, artists will pair up with the women of Y.R. Gaitonde Centre for AIDS Research and Education (YRG CARE) and assist them with preparing and selling food items from carts in the streets of Chennai. In Munich, Germany, artists will support the Münchner AIDS-Hilfe e.V. by selling teddy bears to pedestrians in order to collect money for HIV infected people. M∙A∙C volunteers in Toronto will partner with the Fife House providing makeup applications, techniques and skin care tips to the residents, all of whom are living with or affected by HIV/AIDS. Other participating M∙A∙C affiliates are Argentina, Australia, Austria, Belgium, Brazil, Chile, Denmark, France, Germany, Hong Kong, India, Indonesia, Italy, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, TR-Bali, UK and Venezuela.
ABOUT THE M•A•C AIDS FUND
The M•A•C AIDS Fund, the heart and soul of M•A•C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised over $190 million (U.S.) exclusively through the sale of M•A•C’s VIVA GLAM lipstick and lipglass, donating 100 percent of the sale price to fight HIV/AIDS. For more information, visit www.macaidsfund.org.
Minggu, 01 Desember 2013
Top 5 Reasons to Buy a MAC Viva Glam Lipstick
Today on World AIDS Day, we are putting out the call to everyone to do their part in supporting the fight again HIV/AIDS. Why buy a Viva Glam product and what exactly does it do? Check out our Top 5 reasons to buy a Viva Glam lipstick/lipglass – today and any day!
1. Today is World AIDS Day. What better way to show your support than by buying a product that supports HIV/AIDS with 100% of the selling price directed to the M·A·C AIDS Fund?!
2. A purchase with a tangible effect. What exactly does the $17.50 you pay for your Viva Glam lipstick do?
For men, women and children affected by HIV/AIDS in North America, one Viva Glam lipstick can pay for:
8 individually tailored, nutritious home-cooked meals
1 week’s supply of groceries (about 4 bags of food) for 2 clients
14 blood glucose monitoring strips
Fuel for MANNA trucks for 37 deliveries of nutritionally sound meals
A Sunday meal for 5 people at the Denison Residential Housing Program in Toronto
1 Hospitality Kit containing personal hygiene and grooming essentials for a client entering a housing program
For men, women and children affected by HIV/AIDS internationally, one Viva Glam lipstick can provide:
2 children with 2 meals per day at Noah’s Ark for 1 month
1 pair of school shoes for a child orphaned by AIDS
Support and education for 5 pregnant women diagnosed with HIV/AIDS, giving them the tools to prevent transmission to their unborn child
**For more ways one Viva Glam product can help, see the attached document (8-MAF WHAT 1 VG CAN DO)
3. Support the M·A·C AIDS Fund and the Viva Glam Program. Since 1994, the Viva Glam program has raised $190 Million (USD) for HIV/AIDS organizations globally. MAF offers a large number of grants to these organizations and the money helps these charities in a variety of ways. Here in Toronto, MAF donates to a few different groups, two of which (Casey House and Fife House) are hosting World AIDS Day events at which a number of M·A·C employees are volunteering. Casey House is a specialty hospital for people living with HIV/AIDS and Fife House is a homeless outreach program/residence for people living with HIV/AIDS in Toronto. M∙A∙C artists from Toronto will pitch in to help at Casey House for their annual Voices of Hope concert, and at Fife House to treat residents and clients to a spa day. Along with their skincare tips and products, M·A·C is also bringing a $50,000 check to donate to Fife House this afternoon, on behalf of the M·A·C AIDS Fund!
4. Raise awareness. Ever get questioned about your fabulous lip colour? What better way to raise awareness about HIV/AIDS and M·A·C Viva Glam than by letting your lipstick do the talking?! Lady Gaga and Cyndi Lauper, our fabulous Viva Glam spokespeople, have a limited edition lipstick and lipglass available (photos attached) that they helped to design! This year, they are focused on raising awareness of HIV/AIDS with the female population (see ‘VivaGlam-PRFA10’ doc.) Forget the stereotypes. Women are more likely to become infected with HIV than men. While the overall rate of new HIV infections has slowed, the number of women infected with HIV is growing. And in every part of the world. (‘C&G FROM OUR LIPS2’ doc has more info)
5. Gifts the give back. Throughout the holiday season, there is even more that you can do to raise money for HIV/AIDS. M·A·C offers a Viva Glam lip bag and Sir Teddy, perfect stocking stuffers that support the M·A·C AIDS Fund with 100% of the selling price directed to organizations helping people living with HIV/AIDS. And don’t forget to pick up your Kids Helping Kids cards - deliver your message of holiday cheer knowing that you’re helping children all over the world that have been affected by HIV/AIDS. The press release for this holiday collection is attached (ATartanTale_VG_KHK) and check out this link to the images of our VIVA GLAM/Kids Helping Kids products: VG / KHK
MAC Cosmetics: MAC in Lillyland
A new year means a new collaboration with Lilly Pulitzer and MAC collections!! This one will be released January 7th, 2010.
Lipgelee:
Lush & Bright - Bright pink yellow coral with pink pearlized pigments
Preppy - Blue pink with pink pearlized pigments
Shift to Pink - Light violet with silver pearlized pigments
Resort Life - Off-white with pink pearlized pigments
Pearlmatte Shadow
Flower pattern of 3 shades (white, green, pink)
Paint Pot:
Rubenesque - Golden peach w/gold pearl (Frost)
Bare Study - Soft beige wth gold pearl (Frost)
Fresco Rose - Pink with matching pearl (Frost)
Technakohl:
Graphblack - Rich graphic black
Purpledash - Intense aubergine
Pearlmatte Face Powder:
Flower pattern of 4 shades
Cremeblend Blush:
The texture feels like blushcreme and fast response eye cream mixed together
Joie-De-Vivre - Peachy coral
Optimistic
So Sweet, So Easy - Light yellow pink
Nail Lacquer:
Coconut Ice - Light yellow peach pink (Cream)
Steamy - Hot 'n' steamy hot pink (Cream)
Brushes:
#168 Large Angled Contour Brush - For expert application of cheek contour. This brush is a large angled contour - the fibres form a buffed edge and are soft and firmly bundled.
#239 Eye Shader Brush - Soft and dense to shade or blend eye shadow or emollient-based products. This brush has a tapered, rounded edge with smooth, firm, fine fibres. It can be used to build intense colour on the eyelid.
xo
Global Cool's Stylish Way to Turn Down The Heat!
The environmental charity Global Cool has teamed up with Stella Tennant, VV Brown, Jo and Leah Wood, Adam Crossdale and Laura Bailey to create a series of short films to raise awareness of the benefits of turning your central heating down to 18 degrees – including saving money, saving your skin and ALSO helping to save the environment.
Each film sees a celebrity and stylist create a fashion-forward look that’s both hot and warm, using clothes from the high street and the high end to suit a variety of scenarios – whether it’s VV Brown writing music at home, Actor Adam Crossdale (cute new doctor from easties!) preparing for a date or Jo and Leah Wood dressing up to the nines at their new pop-up restaurant.
Check out some of the videos to learn how to turn up the style up while turning down the heat! Also see below on how you could have the chance to Win £500 of ASOS vouchers by supporting Global Cool's warm winter style!
More videos like this on www.t5m.com
More videos like this on www.t5m.com
More videos like this on www.t5m.com
As it has emerged that individuals are responsible for 40% of UK emissions (cars account for 26.1%) and that quite staggeringly 69% of apples sold in the UK are from abroad, our celebrities have joined forces to raise awareness of the benefits of keeping your thermostat below 18 degrees – whether it’s environmental, financial (you can save up £40 a year by installing an intelligent thermostat) or physical as you can burn up 60 KCals an hour by keeping your heating below 18 - now if that isn't a good reason other than thinking of the environment I don't know what is!!! As I write this I'm just about to do the very same, if I can ever work out how to use my new so called state of the art heating system, however it's definitely a task worth tackling!
Film viewers will also have the chance to win a new winter wardrobe in order to recreate these looks by entering Global Cool’s Facebook competition, in association with ASOS.com. Global Cool’s Facebook fans can upload a picture of themselves wearing their most stylish winter knits and get their friends to vote for them to win £500 worth of vouchers. To enter, log on to Global Cool Facebook
Also check out the Global Cool's Website
Each film sees a celebrity and stylist create a fashion-forward look that’s both hot and warm, using clothes from the high street and the high end to suit a variety of scenarios – whether it’s VV Brown writing music at home, Actor Adam Crossdale (cute new doctor from easties!) preparing for a date or Jo and Leah Wood dressing up to the nines at their new pop-up restaurant.
Check out some of the videos to learn how to turn up the style up while turning down the heat! Also see below on how you could have the chance to Win £500 of ASOS vouchers by supporting Global Cool's warm winter style!
More videos like this on www.t5m.com
More videos like this on www.t5m.com
More videos like this on www.t5m.com
As it has emerged that individuals are responsible for 40% of UK emissions (cars account for 26.1%) and that quite staggeringly 69% of apples sold in the UK are from abroad, our celebrities have joined forces to raise awareness of the benefits of keeping your thermostat below 18 degrees – whether it’s environmental, financial (you can save up £40 a year by installing an intelligent thermostat) or physical as you can burn up 60 KCals an hour by keeping your heating below 18 - now if that isn't a good reason other than thinking of the environment I don't know what is!!! As I write this I'm just about to do the very same, if I can ever work out how to use my new so called state of the art heating system, however it's definitely a task worth tackling!
Film viewers will also have the chance to win a new winter wardrobe in order to recreate these looks by entering Global Cool’s Facebook competition, in association with ASOS.com. Global Cool’s Facebook fans can upload a picture of themselves wearing their most stylish winter knits and get their friends to vote for them to win £500 worth of vouchers. To enter, log on to Global Cool Facebook
Also check out the Global Cool's Website
Hot Mess Monday - Alicia Keys
I think that secretly, Alicia's stylist HATES her. She would really have to despise her to put her in the awful get-up. I mean really, just hate her with a passion. There is nothing good about this outfit, absolutely nothing. Besides the fact that it is disgusting, it does nothing for the poor girl's figure. And don't even get me started on her hair - that poof is a crime!
I hate the fact that it is Monday again. Kill.Me.Now
xo
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