the Middle East.
A delighted Raza Beig, CEO, ICONIC accepted the awards amidst loud cheers and enthusiastic applause from the audience and his team members. “ICONIC was conceptualized as the trendiest fashion and lifestyle destination for the young at heart in the region and winning these awards reinforces our belief in this vision and inspires us to set new standards for creativity and design in the industry.” The CEO thanked the Landmark Senior Management for their encouragement and support. Raza also gave credit to ICONIC customers whose loyalty and faith in the brand spurs the team to achieve greater success.
The panel of judges who were selected for their expertise and knowledge of the retail industry were impressed by the unique ICONIC store design that offers an unmatched shopping experience to every customer.
The 70,000 sq ft ICONIC store interiors offers interestingly designed sections that showcase the latest fashion trends on apparel, accessories, footwear, cosmetics gifts and stationary for men women and kids by creating different moods and design concepts though different hotspots. ICONIC offers a one-of- a-kind shopping experience with in-house beauty salons, restaurants and a quirky SOHO section. The open glass façade with large LED screens, amplify their philosophy of being the trendiest fashion destination.
ICONIC was launched in Dubai at Deira City Centre in February 2010. The Brand subsequently expanded its market presence with stores in Saudi Arabia and a new store soon to be launched in Al Ain. ICONIC was nominated for the ‘The Richards Group Best International Retail Interior Award’ at the Retail Week Interior Awards 2010 and is nominated as ‘Best department store to shop on a budget’ at the Grazia Style awards 2011. The Landmark group won nominations under four other categories at the Images RetailME awards this year.
About ICONIC:
ICONIC is a 70,000 square foot fashion-lifestyle store located next to the metro entrance at Deira City Centre, Dubai
Launched in February 2010, this new retail concept forms part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Aimed at becoming the region’s trendiest destination for the youth, the megastore offers fashion apparel, footwear, accessories, beauty, salon, restaurants, gifts all under one roof for women, men and Kids. Seeking expansion ICONIC has recently opened 3 new stores in KSA- Riyadh Gallery in Riyadh, Mall of Dhahran in Damman and Sahara Plaza in Riyadh.
The fashion section boasts of a selection of over 100 brands, with over 25 niche and cult brands available for the first time in the UAE. ICONIC houses popular brands like Diesel, G-Star and Guess as well as new to the region brands like Paul’s Boutique, Lipsy and Scotch and Soda to name a few. The format offers a unique combination of high-street and bridge brands giving consumers the opportunity to trade up or down at ease.
In addition to offering a wide range of fashion apparel, footwear and accessories for Men and Women ICONIC also houses a beauty section with cosmetics and fragrances and a top of the line salon for Men & Women called ‘Spaces’.
Reminiscent of a flea market and adding to the quirky attitude of the brand, the store’s SOHO section is full of random and cheerful knick-knacks and gifts. It is includes a chill out zone with a variety of books and a section for art and paintings.
Something for everyone ICONIC doesn’t let the gourmet enthusiasts down thanks to ‘Wild Ginger’ its Pan Asian restaurant and ‘Bite’ a food on the move restaurant concept.
ICONIC has recently been nominated for the Retail Week Interiors Awards 2010 in the category of “The Richards Group Best International Retail Interior Award”. Additionally ICONIC has added two new stores in KSA as part of its expansion plans in the region in Riyadh Gallery in Riyadh and Mall of Dhahran in Damman.
For more details, visit ICONIC’s website www.theiconicstore.com
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