ZAREENA FALL/WINTER 2012 COLLECTION:Poetic Elegance

 Poetic and elegant are words that spring to  my mind while watching the ZAREENA Fall/Winter 2012 Collection at the World Trade Center last Oct.29,2012. Emirati Fashion Designer Zareena Yousif is an amazing artist, she shows brilliance in creativity, encompassing all diversity in tradition and culture. 

 Dubai- based, Zareena Yousif cut a niche of her innate talent by fusing local tradition craftsmanship and western silhouettes. Her 2012 F/W Collection is explorative and wearable, she ventures into making short dresses targeting European clienteles. Best known for her luxurious kaftans, her hand made new look collections are without shimmering crystals, wool, cotton and silk threads 
were woven to dash the alluring simplicity  that is remarkable and vibrant.

Her palette moves effortlessly from strong hues to exciting mix of colors vibed as exciting aesthetics that were so welcoming on the runway. The flowing chiffons  of deep aubergine and green were embellished with intricate Art Nouveau patterns.

The collection is nothing short glamor and grand, it has the confidently feminine in appeal, excess is not necessary when you think you are wearing fabulous!

photo credits:ELMER MAGALLANES

I am the most Admired, I am ICONIC..!!!

ICONIC wins double laurels at the Images RetailME award ceremony with the Most Admired Store Design and Most Admired Departmental Store Awards for the year 2011

DUBAI, 17th October 2011: ICONIC the trendiest Fashion and Lifestyle brand in Dubai was assayed winner of the ‘Most Admired Store Design’ and also took home the title of ‘Most Admired Departmental Store for the year 2011’. The glittering award ceremony was attended by some of retail’s most high profile delegates. Commemorating retailing excellence in the region, Images RetailME annual awards recognize best performing retailers and retail practices across
 the Middle East.

A delighted Raza Beig, CEO, ICONIC accepted the awards amidst loud cheers and enthusiastic applause from the audience and his team members. “ICONIC was conceptualized as the trendiest fashion and lifestyle destination for the young at heart in the region and winning these awards reinforces our belief in this vision and inspires us to set new standards for creativity and design in the industry.” The CEO thanked the Landmark Senior Management for their encouragement and support. Raza also gave credit to ICONIC customers whose loyalty and faith in the brand spurs the team to achieve greater success.

The panel of judges who were selected for their expertise and knowledge of the retail industry were impressed by the unique ICONIC store design that offers an unmatched shopping experience to every customer.

The 70,000 sq ft ICONIC store interiors offers interestingly designed sections that showcase the latest fashion trends on apparel, accessories, footwear, cosmetics gifts and stationary for men women and kids by creating different moods and design concepts though different hotspots. ICONIC offers a one-of- a-kind shopping experience with in-house beauty salons, restaurants and a quirky SOHO section. The open glass façade with large LED screens, amplify their philosophy of being the trendiest fashion destination.

ICONIC was launched in Dubai at Deira City Centre in February 2010. The Brand subsequently expanded its market presence with stores in Saudi Arabia and a new store soon to be launched in Al Ain. ICONIC was nominated for the ‘The Richards Group Best International Retail Interior Award’ at the Retail Week Interior Awards 2010 and is nominated as ‘Best department store to shop on a budget’ at the Grazia Style awards 2011. The Landmark group won nominations under four other categories at the Images RetailME awards this year.

About ICONIC:
ICONIC is a 70,000 square foot fashion-lifestyle store located next to the metro entrance at Deira City Centre, Dubai

Launched in February 2010, this new retail concept forms part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Aimed at becoming the region’s trendiest destination for the youth, the megastore offers fashion apparel, footwear, accessories, beauty, salon, restaurants, gifts all under one roof for women, men and Kids. Seeking expansion ICONIC has recently opened 3 new stores in KSA- Riyadh Gallery in Riyadh, Mall of Dhahran in Damman and Sahara Plaza in Riyadh.

The fashion section boasts of a selection of over 100 brands, with over 25 niche and cult brands available for the first time in the UAE. ICONIC houses popular brands like Diesel, G-Star and Guess as well as new to the region brands like Paul’s Boutique, Lipsy and Scotch and Soda to name a few. The format offers a unique combination of high-street and bridge brands giving consumers the opportunity to trade up or down at ease.

In addition to offering a wide range of fashion apparel, footwear and accessories for Men and Women ICONIC also houses a beauty section with cosmetics and fragrances and a top of the line salon for Men & Women called ‘Spaces’.

Reminiscent of a flea market and adding to the quirky attitude of the brand, the store’s SOHO section is full of random and cheerful knick-knacks and gifts. It is includes a chill out zone with a variety of books and a section for art and paintings.

Something for everyone ICONIC doesn’t let the gourmet enthusiasts down thanks to ‘Wild Ginger’ its Pan Asian restaurant and ‘Bite’ a food on the move restaurant concept.

ICONIC has recently been nominated for the Retail Week Interiors Awards 2010 in the category of “The Richards Group Best International Retail Interior Award”. Additionally ICONIC has added two new stores in KSA as part of its expansion plans in the region in Riyadh Gallery in Riyadh and Mall of Dhahran in Damman.

 For more details, visit ICONIC’s website www.theiconicstore.com

Sexy Vampire Makeup - Halloween Makeup Tutorial

For Halloween this year, why not try a really sexy vampy Vampire look? Pale out your skin, do some menacing eyes and blood red lips and you'll be set to go.

Products used:

Face
Make Up For Ever HD Foundation #110
Make Up For Ever HD Concealer #320
Make Up For Ever HD Powder
Mac Shadester blush
Mac Azalea blush

Eyes
Make Up For Ever Aquacream shadow #8
Make Up For Ever #158 e/s
Make Up For Ever #58 e/s or Mac Nocturnelle
Make Up For Ever Aquablack cream liner
Mac Carbob e/s
Mac Gesso e/s
Ardell #80 lashes
Mac Lingering eyebrow pencil & Mac Brun e/s (eyebrows)


Lips
Make Up For Ever Aqualip pencil #8c
Make Up For Ever Moulin Rouge Red lipstick
Mac Nightmoth lipliner
Mac Lipglass
Make Up For Ever Red glitter

Halloween Makeup Tutorial - 1DCYBERPUNK

Hi Everyone! This is my first halloween makeup look. I wanted to do something a little different and play around with makeup a bit. I recently got a very interesting tweet from a superfan of the  music group, One Direction.  If you guys haven't heard of them, they are the winners of X Factor UK.  You can check them out here http://www.onedirectionmusic.com
So their superfan, 1DCYBERPUNK sent me a message on twitter to collaborate with her and do a video tutorial based on her makeup and her look.  I've never done a look like that before and I thought it would be really fun to try.  You can check out 1DCYBERPUNK's website here http://www.onedirectionmusic.com/1DCP
Hope you guys like it and have fun trying it out!

Prodcuts

Face
Make Up For Ever HD Foundation
Make Up For Ever HD Concealer

Eyes
Make Up For Ever Flashpot #005
Mac Passionate e/s
Mac Hepcat e/s
Mac Gesso e/s
Make Up For Ever Aquablack cream liner
 Loreal Voluminous Mascara
Ardell Demi Luvies lashes
Mac Carbon e/s (eyebrows)

Lips
Mac Nightmoth lipliner

MICHAEL CINCO's PFW 2012 : GLAMOROUS RETURN

MICHAEL CINCO made an explosive return to the Philippine Fashion Week S/S 2012 on 24th of October at the SMX venue with his usual glamorous take on fashion, with flashes in the photographer's pit, arrays of celebrities, fashionistas, sunset colours and the cutest show stopper you might ever see-film actress Miss Anne Curtis. Cinco's return to the catwalk in dramatic fashion was expected by his fashion followers, not anything less. Nonetheless, fashion was in his DNA, and destiny. It was already been tweeted that all e-invites had been already taken just in few minutes after it was launched. He is simply the haute artist!.

CINCO is a designer who can not only create beautiful clothes but also shows an astonishing drama on the catwalk where his dreams and his journeys are  about far more than the clothing presentations. A Slim's graduate, MICHAEL CINCO does exactly that. Showing at the PFW S/S 2012, pure LUXEWEAR with intricate workmanship and details..

Often referencing to his impalpable dreams, the gods and goddesses brought the magic to his latest collection, obviously Cino's talents are indeed endless. Exquisite luxury and genuine elegance was in every piece, from his immaculate pearl opener of Venus necklines to deep low V-necks. Glitzy evening dresses paired with chic platform shoes complemented the haute influences of his show.

At his catwalk, every piece seemed like the finale piece, unexpected pauses and wondrous creations were revealed including a luxurious Phoenix inspired gladiator goddesses and the Santorini sunset collection. His Greek sojourn played a key role on his theme. The light yellow to burnt red sunset palette was with a theatrical feel with a restrictive sillhouettes of fitted hips and biased floor length gowns in tiny sequins, laser cuts and Swarovski stones.

However the hugely anticipated climax of his show with male models in sculpted bodies and scantily clads flared up the his visuals and made the audience went wild with a sensuous shower act that found no match to all of the PFW pevious shows.

                                                  ANNE CURTIS- Cinco's Show stopper/Actress

photo credits: BRUCE CASSANOVA/Manila