NARS Pure Matte Lipstick and A/W2010 Trends

The NARS Pure Matte campaign, photographed by Creative Director and Founder François Nars, features Canadian model Heather Marks. Under Nars’s direction, makeup artist Diane Kendal designed a makeup look that emphasized a bold and matte lip. The end result is audacious, sultry and sophisticated.

Kendal began by applying Siberia Sheer Matte Foundation to the center of the face and blended outward. Vanilla Concealer masked imperfections. Snow Loose Powder was pressed into skin and the Botan Brush buffed away excess powder. Using the Yachiyo Brush, she applied Desire Blush to the apples of the cheeks and blended up towards the temples. For the eyes, Abyssinia Single Eyeshadow was brushed onto the lids with the Eyeshader Brush, followed by Blondie Single Eyeshadow into the crease with the Large Dome Brush to achieve depth. The inner corners were highlighted with the left side of All About Eve Duo Eyeshadow using the Eye Contour Brush. Iceberg Eyeliner Pencil lined the inner membrane of the lower lash line and Nuits Blanches Eyeliner Stylo created an impactful upper lash line. Brows were defined by applying Blondie Single Eyeshadow with the Brow Brush. To complete the look, two coats of Larger than Life Lengthening Mascara were applied to the lashes. Jungle Red Lipliner Pencil was used to define the shape of the lips.
To create the luscious matte hue, Vesuvio Pure Matte Lipstick was swiped directly onto the lips.
Over 15 years ago, François Nars created a collection of 12 perfectly edited lipsticks. Since then, the brand has created many iconic products; however, Nars’s passion for lipstick never wavered. Introducing Pure Matte – the newest
addition to the NARS lip category. This innovative, matte lipstick has intense, stay-true color, so lips look lush and vibrant. This exquisitely blended formula strikes the perfect harmony between optimal color, an ultra-matte finish and a hydrating lip treatment.
Pure Matte’s luxuriously rich texture glides on effortlessly, without drag, cakiness or resistance. Defying the traditional challenge of long-wearing lipsticks, it won’t dry out lips. Rich in antioxidants, including Vitamin E and Acai Oil, Pure Matte nourishes and conditions lips. Wild Mango Butter’s advanced moisturizing properties work to repair lips from dryness and scaling, leaving lips feeling supple and soft. Six deeply pigmented colors go on soft and creamy for an audacious pout: Volga (Deep Aubergine), Bangkok (Soft Rose), Tonkin (Cinnamon Plum), Terre De Feu (Black Cherry), Tashkent (Nude Beige),
Vesuvio (Full Bodied Red). Each shade takes only one swipe to build the perfect kissable opacity.
Pure Matte is distinguished by a soft-touch, modern, sleek slim stick component, delivering convenient application. When used alone or with other NARS lip products, it provides a high-drama payoff. Apply directly to lips or with the Retractable Lip Brush.
Pure Matte Lipstick - £18 Available in Six Shades
AVAILABLE September 1, 2010 at Selfridges