DSquared2 SS' 2010/ Let's Hustle!

The brand DSquared2's  combination of art and commerce in their corporate and design philosophy is their strongest value proposition.  The brothers Dean and Dan, have distinct personalities and sense of personal style, until recently in their Spring/Summer Collection where they  played so "tamed"without any provocations.  Known for their  flamboyant and loud kind of fashion, a new foray into clothing genres is coming.   Inspired from the 80's American Gigolo's man of great taste, Richard Gere as Julian, acts as their key moments for inspiration. Surely the duo showcased some very sexy resort clothing with  hot skimpy trunks,  but their new menswear line is a gamble to the Dean and Dan's  usual edgy looks.Maybe there is this kind of  strategy,  to go more on the subdued men's collection where the consumers  can look chic and relaxed at the same time.DSquared’s wardrobe comprises mostly on loud color tops, like red, purple and summer blue and green.The double breasted jackets are adorable like the golden yellow leather paired with slim jeans. 

 A warm blend of formal urban wear like the colored coats and jackets with narrow lapels and relax fit waistlines. Sleek casual shirts paired with jeans in a soothing medley of mossy green, aqua blue and mustard with flecks of fuchsia in clean patterns.Keen and youthful detailing is evident in his flash of skin in button down shirts with high waisted trousers with burgundy footwear.The Catens , just have some fun!